FLATOUT!

A rally racing experience day inspired by and dedicated to rally legend Colin McRae. His catchphrase, "If in doubt, flat out' at the heart of the brand. Bold slanted typography leads the way for this brand alongside sharp iconography and striking imagery referencing straight back to the muddy world of rallying.

Road sign covered in mud – A sign of what's to come.
Car signage, displaying the brand with pride.
Branded helmet design.
Branded helmet design.
Branded seats and beats.
Branded seats and beats.
Wide open spaces to go flat out!
Flat Out!
Flat Out!
Heading back to base.
Heading back to base.
Course Iconography based of rally language.
Course Iconography based of rally language.
Course Iconography based of rally language.
Course Iconography based of rally language.
Table Holder.
Table Holder.
Chequered patterned.
Chequered patterned.
Bold Merchandise to help remember the day.
Key Chain.
Key Chain.
Business Cards printed in mud and oil.
Business Cards printed in mud and oil.
Ticket Box featuring mud printed pattern.
Ticket Box featuring mud printed pattern.
Targeted advert in Motorsport News calling out for fans of motorsport.
Motion graphic to fit on the front of promotional footage.
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