Depopup

With 70% of clothing, footwear and accessories bought offline, the online fashion sales app Depop needed to push itself towards this huge customer base. By turning Depop into Depopup with a pop-up store in one of London's iconic shopping complexes, BOXPARK Shoreditch; Depop will highlight the awesome pre-loved quality clothing available from Depop sellers, boosting engagement and usage on the app.

Wrapped shipping container making Depopup stand out from it's competitors. 
Depop red as catwalk flooring from the changing rooms.
Depop red as catwalk flooring from the changing rooms.
Till point made from recycled materials holding playful on-brand messaging.
Till point made from recycled materials holding playful on-brand messaging.
Floor graphics taking customers on a journey through different styles.
Clothes hangers with prices stamped on eliminating the waste from price tags.
Clothes hangers with prices stamped on eliminating the waste from price tags.
Posters around the shop encouraging customers to get excited about pre-loved.
Posters around the shop encouraging customers to get excited about pre-loved.
Using 1960s–1990s fashion adverts to draw attention to the vintage clothing on sale.
A selection of social media advertisements.
A selection of social media advertisements.
A selection of social media advertisements
A selection of social media advertisements
A selection of social media advertisements
A selection of social media advertisements
A selection of social media advertisements
A selection of social media advertisements
A selection of social media advertisements
A selection of social media advertisements
'Instagramers' showing off their purchases using the #depopup and sticker pack available on the app.
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